A piece about Pickles

A pop up store on Brick lane, run by a Bohogirl (her name Kaile H. Glick)

I walked up to the girl sat behind a typewriter, on a foldaway table, with roll up hanging out the corner of her mouth she asked me for the subject of my prose, I said one word 'Pickles'. (actually the nickname for my daughter. With a satisfied nod she started started typing. After some energetic tapping away and a couple eof thoughtful pauses she handed me a short poem about pickles.

Payment terms: PWYCA (Pay What You Can Afford)

A memorable and personalised retail experience.

P.

The Spontaneous Prose Store is a collaborative writing exercise occurring at random on the streets of Toronto. Ms. Kaile H. Glick dispenses quality custom prose-poetry built according to each customer’s unique specifications, before their very eyes.

Kaile H. Glick is an aspiring librarian, infamous woman of letters, and all-around stand-up guy. Her poems have appeared previously in Forum and 16th & Mission Review. Her prose are scattered ubiquitously in the hearts, minds and stickers of innumerable pedestrians around North America.

The Spontaneous Prose Store   

Forming: Part 3

To pop or not?//

The “pop-up” store has become a well-used term of late, pioneered by Comme des Garçon from their first store designed by a student in Berlin. Some love the term some just prefer temporary store.

Pop-up stores allow a brand to quickly tap in to an area either through dedicated followers or the success of driving attention in to the locals

Often the stores are pulled together on a budget and take less commercial locations or as more commercial previously unattainable spaces now become more readily available.

The surge in the pop up stores must be linked to way we shop now, not everyone wants to be trawling districts with the masses, buying the same generic pieces. By placing a shop let's say in Hoxton, London you are tuning into those very people who can instantly self-promote a brand. It also works for the label being able to test short experimental product runs, inviting collaboration for example. You only have to be in E1 on any day of the week to find the next fashion house having a sample sale.

With internet shopping counting as major factor for the deterrent of the high street it is exciting to see brands using such gorilla tactics to bring their products to the forefront.

Campaign are currently involved in two pop-up stores both for successful brands and are hungry for more.

Campaign Design Trail - LDF

Last week for the London Design Festival Campaign created a design trail leading from the Dr. Martens store in Spitalfields to the open studio party.

It was a less than obvious approach, but the golden local London residents definitely turned a few heads, so much so, we can only find one out there still. We would love to hear if you spotted those pigeons.

NS//