Friday, 27 May 2011
Architecture is Advertising
The high street of the future represents a valuable medium to deliver a brand story - ‘architecture is advertising’ is the idea that will transform our high streets into a series of immersive bill boards and brand lounges, which due to the premium of space will be too valuable to cram full with piles of products and instead evolve into alluring, interactive environments – imagine an advert that you can smell, touch and walk around. Brand advertising is not about what we are told but what we experience and how we connect physically and emotionally.
In the future, retailers will have developed a better understanding of the relationship between online and in-store and will maximize the use of space to deliver experiences that cannot be delivered through our laptops. Online will be for sales while the in-store high street space will engage with all the senses and leave an indelible impression.
PH - Creative Director
Monday, 16 May 2011
Thursday, 12 May 2011
Wednesday, 11 May 2011
Nendo, have just lunched another mesmerising interior design for the new Puma House Tokyo, located in the city's Aoyama design district. Puma House Tokyo combines the brand's press room and event space into one space for the first time. Puma House Tokyo is a multipurpose space that can be used for exhibitions, events, fittings, product launches and other media events. it is also available for rentals.