Tuesday, 2 February 2010

Campaign: Fashion meets Furniture Design

Over the next few weeks we will be taking a look at the emergence of fashion labels developing furniture, rolling on from the Diesel/Moroso collaborations we have already seen happen.

The Swedish creative agency Acne, which is mostly known for its fashion brand, presented its first furniture collection during the Paris fashion week. The started off from a Swedish design classic byCarl Malmsten: the Nya Berlin (New Berlin) Sofa. He designed it for the Swedish consulate in Berlin and hasn’t been in production since 1949. Acne stretched, squashed and pulled the simplistic shape to create new sculptural forms. The designs are of course upholstered with denim which they bleached and hand-dyed. I’m curious to see them in real life.