Luxury British Accessories designer Anya Hindmarch
has opened a pop up shop on London's Mount Street.
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| ANYA HINDMARCH MINI-MART, 99 MOUNT ST, LONDON |
The spaces take influence from the designers Autumn/ Winter 2014 collection 'Mini-Mart',
which sees everyday objects transformed into luxury leather goods.
The collection uses iconic graphics from the likes of Frosties, Cornflakes, Daz, and Ariel
to inspire a range of box clutches, tote bags and document wallets.
The temporary interior plays with the commercial nature of the product and features
bold graphics, colour block rack shelving, neon highlights and checker board floor.
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| DAZ GEORGIANA CLUTCH |
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| CORNFLAKES MAXI EBURY TOTE |
If the product alone doesn't persuade you to visit, we should mention that they are
serving 99p ice-creams through the duration of summer!
The designer was not alone in channeling the branding trend, both Chanel and Moschino's
Autumn/ Winter 2014 shows referenced everyday recognisable imagery.
Maybe this will inspire us to do more with out empty cereal boxes in future!
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| CHANEL A\W 14 SHOPPING CENTRE & MOSCHINO A\W 14 MCDONALDS HANDBAG |
