It could be the ultimate shopping experience for fashionistas - buying from your iPad while you sit in the front row of a fashion show.
Burberry today unveiled plans to turn its Bond Street store into a hi-tech "fashion theatre" for its upcoming London Fashion Week show.
50 of the firm’s biggest customers will be able to see the spring and summer collection as it is revealed on the catwalk on September 21.
However, unlike those at the show, customers will then be able to see the items up close and place their orders - all with the touch of a button via an iPad they will be given.
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